Anukriti Banaras was born out of a shared passion for preserving the exquisite art of Banarasi weaving and bringing it to the modern world. Founded in 2024 by two sisters-in-law, Anupama and Kriti, the brand is a testament to the beauty of tradition blended with contemporary design.

Growing up in Banaras, the cultural heart of India, Anupama and Kriti were deeply influenced by the rich textile heritage that surrounded them. As children, they distinctly remember being captivated by the elegance of the women in their families. These women, with their effortless grace, would drape themselves in Chanderis, chiffons, tissues, and brocades at family gatherings and events. The poise and charm of these women left an indelible mark on their hearts, sparking a lifelong admiration for the artistry behind these fabrics.

Anupama, with her deep-rooted love for Indian craftsmanship, and Kriti, with her modern sensibilities and creative vision, came together to create Anukriti. Their journey began as a humble idea, a dream to showcase the timeless elegance of Banarasi sarees to a global audience. Inspired by the rich heritage of Banaras, they sought to curate a collection that not only preserves the intricate artistry of traditional weavers but also appeals to today’s discerning clientele.

The duo envisioned Anukriti as a brand that would uphold the values of authenticity and quality while infusing fresh, modern elements into each creation. Their close-knit relationship as sisters-in-law added a unique layer of collaboration, where tradition met innovation, and the past beautifully intertwined with the present.